Looking to raise the bar and create many new success stories? Kevin has learned from the best Internet Millionaires so he could create the success he wanted so he could launch a system to share what he's learned with people just like us who are looking for the answers.
Kevin talks about show when he stopped following all of the get-rich-quick schemes that are so common for the internet marketing world and instead really began to study business growth. He then took everything he studied and put it into concrete mind maps, processes and techniques that anyone can follow to create massive results.
Now he is here to share some of his strategies with our SpaHive community.
After you have met Kevin, in this fun and fast paced conversation, take him up on his offer exclusively for the SpaHive audience to do a free marketing strategy session for your business.
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Julie: [00:00:00] Hi there and welcome to the spa hive. I'm Julie Pankey, the founder of JM Pankey partners, your seven figure Spa consultant and the SpaHive where the spa hospitality and wellness industry comes for industry business insight inspirations. I want to welcome you to our hive. I want to give you a quick reminder.
[00:00:30] To join our always free SpaHive community on Facebook, head on over to Facebook search spa professional community and meet me my SpaHive board members, and over 400 other industry professionals. We'll meet you there. Now. Let's jump in.
[00:00:54] Hey everybody. It's Julie pinky and I'm here. Live in the SpaHive of where we are edition up.
[00:01:02] Killer industry buzz, tactical business insights, and grassroots inspiration. I'm so excited to be here today with Kevin Joseph. Welcome Kevin.
[00:01:16] Kevin: [00:01:16] What's going on, Julie. Thank you for having me on super excited to be in the hive.
[00:01:22]Julie: [00:01:22] Well, we're excited to have you here in the hive and I've read reading a lot about you and of course, following you on social media.
[00:01:30] And I'd love for you to tell our spa hive audience a little bit about Kevin. And what's your why? Kevin? How did you get into all of this world of marketing? Also motivation and mindset. Give us a little backstory about Kevin,
[00:01:52] Kevin: [00:01:52] for sure. Julie just for reference for the audience. A little bit, what I do.
[00:01:55] I have a consulting agency and I help I help brands to create a marketing framework where they're Oh, for our marketing to scale up with paid advertising. I've been in the online space for about four or five years now. And I think that. Mental health and business. They go hand in hand, , especially when you're going in and running the entrepreneurship path.
[00:02:17] And so, I've just been a huge advocate of both within my journey of just the highs of,, making money and the lows of literally having $4 in your account and wondering why to keep continuing going on., just having that present appearance and having that mental strength to keep on pushing.
[00:02:34]It's definitely gotten me to where I am today.
[00:02:39] Julie: [00:02:39] And, , it seems like it's even more important now. I mean, I was on a few calls this morning, a few calls yesterday with clients that have really had to have mental toughness to get through the last year. You know what I always say to my clients that are still standing is, , we have to look at the fact that.
[00:03:04] We're still in business, you know, we've all struggled over the last year, for sure. When we look at 2019 revenues versus 2020 revenues , a lot of my Spock clients,, we're lucky to keep the lights on,, during the last year, but they're. Here in 2021 and they're ready to blow up their numbers, achieve the goals that they had, that they achieved in 2019.
[00:03:35]And then start on the path of recovery, but I feel like mental toughness and the mental health has been so critical over the last year. What have you seen and what's kept you going and what are some resources that you've used that could help other entrepreneurs keep that mental toughness?
[00:03:55]Kevin: [00:03:55] I think it really depends.
[00:03:57] What you really have to do is you have to change our ecosphere, Julie, and you have to put those things in your life on the daily. , I, how I start my mornings off is by,, waking up, being grateful, writing in a journal, how grateful I am planning on my day, reading those books,, listening to those podcasts, right.
[00:04:19] And the more you do that subconsciously is going to take over how you think, you know, even just to words to say, well, I'm trying to do something compared to where I'm going to do this. Just that, just the kids, simple terms, those how you word, your simple task is how your body subconsciously is going to react to doing it.
[00:04:39] You know, if you're saying that you're trying to do something you're already subconsciously not even committing. To doing it, you know? And so, yeah, just being much more thoughtful about what I am actually choosing to digest mentally and,, and yeah, really mentally, you know, then it goes from social media to what I'm following on social media, to my bugs to show to everything like that.
[00:05:00] So I think that for someone who is looking to improve on that, They just have to really start on, you know, just taking those steps to, you know, build up E build their ecosphere, how they're ideally want it to look.
[00:05:13]Julie: [00:05:13] I love that because I talk so often about how important a morning routine is. My morning routine and your morning routine could be completely different, right?
[00:05:24] So we're not saying how someone should have a morning routine, whatever works for you. But I find by starting my day out with a morning routine, I mean, I actually find starting my day out the night before with putting a plan in place for the next day of what I'm going to do and jotting down a reminder of.
[00:05:48] Sticking to my morning routine, putting it in my calendar time, blocking time so that I am practicing the gratitude's doing meditation for me getting moving. So doing some exercise and not putting too much on my plate, knowing that if I have 25 to do items, I most likely am setting myself up for failure.
[00:06:10] Kevin: [00:06:10] Yeah. No, exactly. And I think having to myself on your plate only leads to procrastination at the end of the day. So yeah, I think that's an awesome tip.
[00:06:20] Julie: [00:06:20] Right. And so tell me, what are some of your favorite books book?
[00:06:26]Kevin: [00:06:26] I just am, I'm actually rereading for like a third time right now. It's called the one thing by Gary Keller.
[00:06:32]Gary Keller is, you know, Kevin Williams was in real estate. And he created a book called the one thing I'm really just going on what you're talking about, Julie of really understanding how you can have extraordinary results by just focusing on this simple task of just, you know, instead of thinking, okay, Hey, , what is.
[00:06:51] What's three things I can do today was five things I can do today are really just thinking about, Hey, what's the one thing I can do today that if I do this, everything else will be simple and easy. And when you start asking yourself those types of questions, that's when you start getting those big answers and your problems began to now , solve themselves.
[00:07:09] But it's such a, it's a, it's such a longevity and big question. That's what helps. It's not something that you just think about and you just automatically get an answer. No.. It's this something that you have to act yourself continuously throughout the day and subconsciously be thinking about it when you're in the shower and you're walking your dog when you're lifting weights, , whatever.
[00:07:29] And when you start to, well, you start to continually ask yourself these types of questions. That's when you start, , getting to use those big results.
[00:07:36] Julie: [00:07:36] Yeah. And I think it's great that we like put our big goals down on paper and looking each day, what are the tasks that we're doing that will help serve whatever that end goal is?
[00:07:48] And I liked the way that you said , it's the simple tasks getting the easier things done and little steps, baby steps towards pushing our goals forward. And it doesn't have to be monumentous every single day. But when you're looking at the things that you put on your to-do lists , are they just things that have to get done, which we all do, right?
[00:08:13] We have things we have to get done, but then our three big tasks that we're working on, how will that simplify our journey? How will it enhance our journey and help us achieve our ultimate goals?
[00:08:26]Kevin: [00:08:26] Right. I think a big thing is , especially when people are jumping into the entrepreneurship space, they just want to be busy.
[00:08:33] You know, they just know that they shouldn't be just doing something, , and because of that, now you're just literally just adding stuff on your plate because , you're supposed to be working on something when really, if you were just focusing on exactly the things that actually go into drive.
[00:08:49] If your business forward is probably not those five things that needs to be done. That's probably one or two things, maybe three things at the most.
[00:08:56]Julie: [00:08:56] Exactly. It reminds me. We were having a conversation yesterday about Instagram and, , I was saying, don't just throw something up to throw something up, you know, it's on your to-do list.
[00:09:08] God, a posts on Facebook, God, a post on Instagram, gotta do stories. , don't just post to post. Like there has to be some intention behind everything that we're doing as entrepreneurs too. Put our message out there, move our businesses forward. So I know you work a lot in social media, the digital marketing space.
[00:09:34] I read something about you that I thought was really interesting, which is why I know right. Why entrepreneurs that are under 30 K a month should not hire an agency. Now, I thought this was a super interesting topic because. We're all told my spa clients, hotels, coaches, and consultants. We're all told that we can't grow our business unless, , we hire a $3,000 a month agency.
[00:10:09] That's going to create complex funnels. Email campaigns, Facebook ads, the whole shebang. And you know, I'm going to say for sure, Kevin, that a lot of the spa world. Is more of a tactile world, , not everyone is super technologically savvy, right. And so they're learning how to navigate social media.
[00:10:38] , how to create stories, how to do a reel and then over every single day, there's overstimulated on the internet. When you go to Facebook, somebody that has a magic bullet. That's going to transform your business. Tell me about this philosophy that if you're doing under 30 K a month, you should not hire an agency.
[00:11:02] And what should we do? I mean, I know we can't stand still,
[00:11:06] Kevin: [00:11:06] right? Yeah, for sure. Julie, I think the biggest reason why I say that is it's. Really what you're saying. A lot of people they handicapped themselves because they're like, Oh, I, I don't know what I'm doing. So I'm just going to go and hire out, you know?
[00:11:25] So you're,, you make your business making seven grand a month and you're like, all right, well, I don't want to do the marketing. I don't know how to do the marketing. Let me just go hire somebody. And that's, it's incorrect because now think about it like this, Julie, your business is making let's even just make it even that 10 grand a month.
[00:11:41] Your business is making 10 grand a month, right? So now you hire an agency. Let's say an agency is, , decent agency. It's, let's say it's four grand, four grand a month. So now you're paying this agency for grand. And on top of that, now you're obviously going to be paying for advertising as well too.
[00:11:56] So now you're paying advertising, let's say you're paying, , let's say you're matching it. So you're paying another four grand. So you're paying four grand for this agency. You're paying four grand for your ads. So now let's say that the end of the month goes by and they don't, you know, exactly break even, , they don't get you the ROI that you expected.
[00:12:15] Well, what's going to happen in the next month, Julie, you're going to get hit with another retainer of four grand. Now your business is starting to grow cash poor, and that's why a lot of businesses and a lot of entrepreneurs are really not ready. To hire an agency cause it doesn't really make that much financial sense.
[00:12:33] And so instead I encourage coaching, I encourage the entrepreneur it's and instead of learning, instead of trying to figure out themselves going on YouTube. Blah, blah, blah, blah. Now you're paying for that coaching. You're paying for that consultant. That's really the biggest reason why I created a consulting agency because I saw the issue and I just thought it was a very flawed way of thinking.
[00:12:56] And so now from there, once you start to learn why you hire that coach to teach you how to do that marketing, you do those ads. Now, from there, you have the knowledge and now that money that you would be paying on a monthly basis for these agencies. Now you get to keep that money in your pocket, you get to grow and you get to scale.
[00:13:15] Now, the coolest thing is when you start to scale now, and now it is time for you to hire out. And when you hire those agencies, are you even hire in house team that can't BS on numbers because you've already grown and understand your numbers. So when you're trying to hire an agency, when we just starting out, they can just tell you whatever.
[00:13:32] And you're just like, okay, well, this sounds good to me because you don't understand your numbers. You're essentially trying to get this agency to build this business for you. And that's it. That's wrong because this company, this agency is only giving you this cookie cutter process. They don't have time to, they don't have time to give you the individual attention and care that you really need, because you're not a well client, you know, you're paying them four grand a month.
[00:13:56] And so when you get that understanding and you get that learning, you get that knowledge. Now your growth projectory is much, much, much easier, and it's much more scalable. Does that make sense? It does. It's almost like it's hard to run a business if you don't understand every aspect of the business that you're trying to run.
[00:14:18] So, , I have spa owners sometimes that are really, you know, just investors in their business. And sometimes it's challenging because they. Don't feel the need to understand the processes of the day-to-day operations. So a year or two years down the line, things come up. That they can't troubleshoot because they don't understand exactly the processes that happen,, within the Spa business.
[00:14:46] And so it's very similar to , anything that you do with your business, that you have to understand, , and not just delegate everything before, you know yourself, How something operates and it's true because I think a lot of times, , people will always tell me , someone called and they are going to charge me this amount and they're going to get me on the first page of Google.
[00:15:12] And they're going to drive this much business through my Facebook ads, but the reality is, you know, and I know from personal experience, there is no guarantee, right. You know, if you put $4,000 at an agency that is going to run Facebook ads, drive business you know, through your various different social media channels, maybe they're doing some PR for you as well.
[00:15:39] You, they almost can guarantee some PR hits, but tell me, Kevin. I mean, it's so hard to guarantee when you're taking on a new client, how many people you're going to funnel through from their ads to their business, especially if , they don't know anything about it,
[00:15:58] Julie: [00:15:58] right? Yeah. So you're asking me what the importance is or what was it, what was the question, Julie?
[00:16:07] So, I mean, the question, I guess, would be, what are your tips on if you're a small business owner, you know, let's say you're making , between 17 to so you're not hitting that 30,000 Mark what are the people take? Take.
[00:16:24] Kevin: [00:16:24] Yeah, no for sure. The biggest thing that is going to help kinds preneurs in general. Is understanding how to create a framework in their marketing. , essentially one, they need to identify who their actually their core customer is because a lot of businesses, they make the assumption that, Oh, I'm a spa and I can do this for everybody.
[00:16:46] Or I have this business and everybody can use it, but that's not the fact, you know? Yeah. Amazon serves, you can go on Amazon, you can buy anything. But when ended up Amazon just started out, what was it? Selling books. Apple wasn't selling laptops and everything like that. It started off selling, I believe Macintosh computers, , like you have to identify that core audience first.
[00:17:08] And once you identify who that core audience is, that as soon as they see your stuff, they're going to raise their hand. Now you have to come up with a good offer because with a lot of businesses, mistake, they, Oh yeah. I ha we have a spa come up, come on over , we're five miles away. Or they'll just try to hit you with some BS.
[00:17:24] Oh yeah. , if you come today, you'll get 10% off your offer. And if you cut off your pinky toe, and if you cut off your ring finger, we'll get you an extra 5% for 15% off. And so you have to one identify who your core customer is, who your core audience is. That is. That is really , that you can really serve and that's not going to be everybody.
[00:17:47] Once you identify who those people are. Now you have to create a good offer that is going to entice them to actually come. And it doesn't always have to be about giving out discounts. , you could be combining offers, you can get a back massage and a Flint scrub. , if you come in
[00:18:02] fridays , you're doing your Fridays or , next week you're having a deal where , you combining offers, Hey, if you spend over a hundred bucks, , Hey, we're going to give you a $20 coupon, something that's going to entice people to. Oh yeah. That's a really good offer for me because I identify with this.
[00:18:20] I'm going to come, , you have to raise that priority of making them to come. From there , once you do that, it's pretty much simple from there. You just got to get more traffic to it. So whether that's he running ads I mean, ads, that's my bread and butter. So whether it's you running ads, whether that's , paying some affiliates to, to do some guerrilla marketing for you whatever.
[00:18:41] But once you identify what those things are, you have to start getting more traffic to it and more eyeballs to it. And that's how you're going to begin to scale.
[00:18:50] Julie: [00:18:50] That's awesome. I have two questions. One I up, some of our audience might not be familiar with the term gorilla marketing. Now I love that you mentioned that because it's sort of old school.
[00:19:01]But I feel like it's amazing, still an amazing tactic that you can use. Can you just define in your terms, what gorilla marketing means?
[00:19:13]Kevin: [00:19:13] Yeah, just grew up barking and just got foot soldiers. You know, you have people that's either you or other people,, doing the door knocking, , you're it's the, it's not the cute way of advertising, , it's calling everybody and you're in gear and your phone and, , reaching out to them to see if they want to do business.
[00:19:31]That's the door hanging. That's the going on different cars and putting your flyers. That's gorilla marketing. , when you think about gorilla marketing is thinking about gorilla, just like panting real hard. Oh, that's what you, after you're finished. That's how you're going to feel when you finished gorilla marketing for a day.
[00:19:47]Julie: [00:19:47] I love it because , sometimes people forget that some of these old school, personal tactics still work. You know that social media is awesome, but it's not awesome if you're not being social, creating value, creating relationships, looking at it as if you're speaking to one. As you said, not everyone.
[00:20:19]What are, some other, , so gorilla marketing makes me laugh, right? Because I think of a spa that I helped open in downtown Boston. And we hired a street team that Jess canvas, the streets of Boston, you know, with swag and incentives and coupons. And I'm going to tell you that was one of the most effective.
[00:20:40] Advertising methods that we use are marketing tactics, because a lot of college students can canvassing the streets , and it was pretty cool. Like I wasn't sure I, a hundred percent agreed with that tactic, but I'm not a marketer. And that was a tactic that the marketing agency employed and.
[00:21:02] Kevin, a lot of people walked through the door after really just reaching out one to one. So I want to go back to what you were saying about crafting your story and your message. I think a lot of people forget. That you have to , create your persona, right. Creating a buyer persona.
[00:21:25] Who's the person you're talking to, you know, what's the percentage of. How much do we want to send them in just promotional buy my thing, you know, it's awesome. Best spa in XYZ town. Exactly what you said, cut off your toe, your finger, , your pinky and I'll give you 30 per cent off.
[00:21:47] What's that sweet spot between Engaging people trying to engage them, give them value, give them education and just shamelessly promoting.
[00:22:00] Kevin: [00:22:00] Yeah. I mean, it's a lot of people overthink this. Julie, just be a regular person. , imagine. I imagine your email being a door and every time you opened the door and someone was saying, Hey, buy this, Hey, buy that.
[00:22:18] You know, you opened up your car door. Hey, what's up, Julie, did you buy this yet? Hey, you know, what's going on? Do you go into your shower? Hey, you know, before you go to sleep, obviously that'd be annoying. So
[00:22:31]Julie: [00:22:31] I love that. I love that analogy. I'm thinking about it now, and I'd never. Want to leave my house.
[00:22:38] Kevin: [00:22:38] Exactly. So like now you would never want that, you know, so now what is it that you're swell to show? You know, now you are talking about your brand , you're talking about the actual, and that's why it's so important to actually know who you're advertising to, you know, who your actual customer is, because now you can craft your message towards and monitor what are their pain points?
[00:22:58] You know, what is it that they. What is it that, that keeps them up at night? , what is it that they're embarrassed about? , what are they are ashamed to tell their family about? What are the things, what are the, what's the ultimate goal that they want to have? , once you start to understand your customer, these things, and these questions now that's your content.
[00:23:13] Now you're pushing that out there. Now you're answering those questions and now you're creating an evergreen. Way to get people coming to you, , and that's what type of content that you have. And then from there, we, , when you have your deals and, , puts your deals out, but obviously it's not a thing of like it's pushing out deal 24 seven, , it's definitely more so about like giving value, giving content of , and then from there you're leading them to this.
[00:23:37] So now if I know that your goal, if I know if your goal is that, Hey, I were a spa and this is a super random example. So I'm a spa and I'm looking to help. , X, P X people who played athletes or, you know, athletes, , or athletic people. And so now I understand, okay, well, I'm an ex athlete UNO.
[00:23:57] It's something that I have. Oh yeah. It usually have a lot of back problems. Well, I can give out some tips of, you know, how to give out a proper way to give a back massage , for people who have back pain. And then from there now I send that to my email list and I say, Hey , by the way, if you have back pain, Hey, look, if everybody who's reading this email, you can get X percent off , or we're having this special offer.
[00:24:20] And so now you've given me value and now you're giving me an offer. So why would I not take it? And now just that's the game , from there. And Kevin, how important do you feel video is to our social media campaign? Huge. Yeah. I mean, no, one's going to, I mean, yeah. People buy from people don't buy from brands.
[00:24:45] That's why these, that's why companies. By influencers. That's why Nike pays LeBron. That's why you know, I can't think of another influence. That's why Tom Brady, I don't know who he goes with, but you know what I mean? Okay. So why the influencer is that this really Williams works with Nike is a front Roger Federer to work with Nike or James Harden's work with I'm only on sports because that's my whole thing, but you know, that's why they pay.
[00:25:15] To have these influencers because they you're paying for a face. You're not, you're paying for the person you're not paying just for this brand. So yeah. You wanted the people to like, and know who you are as a store owner or, , at least maybe if it's not you as a store, a, have somebody in your company too, that represents that , that represents your company the best way possible and have that person, sharing your brand.
[00:25:38] I don't think it has to be anything grand and spectacular. It's more. So just about showing about just telling your message or what makes you different , what's who are you trying to show? And once they can smash that face to a name, then yeah, it's a lot easier for me to fall in love with a person that I seen a video versus a message that I see online.
[00:26:00] The article that I see online.
[00:26:02] Julie: [00:26:02] Right . Absolutely. And so tell me, Kevin, as you've grown your business and , have really continued to grow and scale. Tell me what would you consider? One of the things that you wished you knew when you were starting your career, that you know now about what you do?
[00:26:26]Kevin: [00:26:26] I would've, I wish I would have known that it was just going to be a lot longer than I thought to be successful. Yeah. I would just , it wasn't that I expected instant success, but I definitely was like, man, it's a lot harder than I thought I was going to be.
[00:26:44] I think, and those expectations is really just out in and like , I'm just saying like, yeah, it's not going to be easy journey. And understanding it's not going to be easy journey, even dialing down to how much the journey is , how hard or if it's even going to be. So, yeah, that's definitely something I would go back and tell myself and any entrepreneur that's starting off or , within their first year or two, whatever, you know, you, you have the stories of the people who.
[00:27:09] You know, they started off in eight months, they're at a million plus , and everybody also wins a lottery once in a while, too , but right. You got to go practical, and that's just not, that's not practical , we,
[00:27:24] Julie: [00:27:24] it not reality.
[00:27:26]
[00:27:26] Kevin: [00:27:26] Exactly. Exactly. So now we're just worried about being more practical and that's the best advice that I could definitely give out.
[00:27:34] Julie: [00:27:34] And what would you say if you look back over growing and scaling your business, what has been your greatest resource and how has it helped you?
[00:27:46]Kevin: [00:27:46] Man, my biggest resource by far has been investing in coaching. Investing in coaching has literally grew my business grew my network, tenfold. I would not be where I am today without investing in coaching, investing in masterminds, invest and get people in know, like it's so crazy.
[00:28:03] Like , back in the day where if you wanted to , meet a famous person or a successful person that , you had to. I hope that this person would have been, , respond to your DM, or you would hope that , one day that you guys would meet up, but now it's 2021. And now I can literally just pay my way to get into this room to talk to you , it's a nod that I can just pay you. Me paying is just streamlining my process that much faster ? So now if I have some burning questions that I know, if I get solved, that my business is going to go tenfold, Why would I not pay to get that question answered? , so coaching and getting a mastermind is definitely been the catalyst of my success by far.
[00:28:47]Julie: [00:28:47] I love that you say that because , the spa hive was built on the basis of our spa hive community. And knowing that , I belong to some amazing masterminds and groups that really helped me think outside the box and helped me grow my business, but masterminds and those types of things are very new to the spa industry.
[00:29:14]And so I think it's very interesting that you say that Kevin, because I want to see, like, that's my goal. That's my vision for the listeners of our spa podcast. The members of our free spa community is to know that there is no reason, no good reason to go it alone.
[00:29:36] Kevin: [00:29:36] Right. Exactly.
[00:29:38]Julie: [00:29:38] And I know that , you have you have a community too, right?
[00:29:43] Do you have a mastermind group? Tell me what you do with your clients. Yeah,
[00:29:49] Kevin: [00:29:49] for sure. I don't have a specific mastermind for my own clients, but I definitely have a community where, , once they come in. Now they're my ecosphere of, you know, Hey, once you're a client, you're in this group, you know, you have access to all this content.
[00:30:02] You have access to me and my team, you have access to my other clients. We just have you become a client it's essentially now , nowadays is you becoming a client , to businesses or to coaches. You're essentially like , getting a piece of their network. And so now when I do have clients who need X.
[00:30:22] They're in my network now , they don't have to go and try to find, they don't have to go them own and go to YouTube university and child, look it up. They have me, they have my team to help solve them, those answers and me solving those answers for them, , in a day, compared to them and trying to spend four weeks to try to find that answer.
[00:30:40] , what's the timeline of growth compared to a versus B it's it's not even comparable. So yeah That's what I do. That's what I have by clients. So I would definitely recommend any business. Every business should have some type of community or they can bring either people who have not worked with them and who, , who are in the process or in that funnel of working with them, put them in a community portal, put your clients.
[00:31:04] Who've actually paid. You put them into community as well, too. And yeah, now you'll just see you can actually. Go and talk to your clients now and just get that much. You get that much better, , having that one-on-one you just have much more a relationship to your clients and you having a relationship with your clients, turns them into raving fans, or now anything you put out there just like, they're just doing it just because they mess with you.
[00:31:26]Julie: [00:31:26] Yeah. And I think that there's a misconception. So someone like Richard Branson, Oprah, Tony Robbins, they all have coaches. . The most successful people that I know and don't know that know and follow avidly actually have coaches as well. So I feel , it's. One of the best things that our listeners could do.
[00:31:52] So if there's one thing that you get out of my talk today with Kevin is do you have a coach, a mentor, a group, a community that can help you grow, help you succeed, help you. , have the hard conversations and really help you explode your business and get the business and life of your dreams.
[00:32:18] It's to buy your way in. That sounds bad, Kevin, doesn't it.
[00:32:24] Kevin: [00:32:24] Hey, it is what it is. And if you want to frame him, but look, I if there was a way that I could talk to, , a favorite Jay Z,, somebody who I think is very influential, , not only within yeah, just, , a very successful entrepreneur.
[00:32:39] It was a way I could talk to him and get him a streamlined my business. Why would I not?, it only makes sense. Yeah I don't think there's any shame in saying you're I say the joke all the time. I definitely paid for some of my friends. I definitely paid for my friends and that's totally okay because they did the same thing.
[00:32:57] And that's why we're all in the room together.
[00:33:03] Julie: [00:33:03] I have a call at three 30 today with a podcasting coach who, has, , a million downloads of podcasts. Right. And. You gotta surround yourself with the people that are successful. , we're as strong as the people that we surround ourselves with. And if we want to learn how to do something, well, why not learn from the best?
[00:33:28] And it's worth putting a little money up front to be able to learn what their tricks were that got them to success so that none of us have to reinvent the wheel
[00:33:39] Kevin: [00:33:39] because it's already been done. So exactly if he's already done it before me mean. Yeah. And now when we look at you,, now you investing in that car, coach, you do have problems. If you do have problems, it's going to be solved or at least you're going to be set in the direction. That's going to be solved way faster than if it came up by yourself. You're just twiddling. Your thumbs is helping. Google can solve it for you.
[00:34:03] Julie: [00:34:03] Exactly. Exactly. So let's just end the Kevin by.
[00:34:07] Is there anything that I haven't asked that you want to share with our spa community that would be beneficial to them in their journey?
[00:34:17]Kevin: [00:34:17] No, I think you asked me a lot of asked me a lot of good questions. I would just say that. Just if you're just starting out, Hey, look, stay the path, invest in some coaches and invest in some, maybe it says it.
[00:34:30] Maybe you don't have enough money for coaches, a invest in books invest in podcasts, , invest in the people that you would want to pay. Where are they? Where are they extracting their value from? They probably wrote a book. They probably have a podcast. They probably have some type of value that you can get from.
[00:34:46] So. It doesn't have to be, if you don't have the money for coaching, Hey, look, I get it. It's cool. But at least now you can go and continue and educate yourself because that knowledge is going to help you to increase your cash flow eventually, and then you'll be able to pay for coaches. So, and it was a pleasure being on the show with Julie.
[00:35:07]I definitely appreciate you. I guess, do I need what I tell them where they can find me or.
[00:35:12] Julie: [00:35:12] That's what I was just going to say next. Well, I you've mentioned podcasts a few times, so I wanted you to drop a few of your favorite or at least one of your favorite podcasts that, , you consume regularly, that other people might enjoy
[00:35:27] Kevin: [00:35:27] a good podcast that I think that there's, this podcast would get a lot of benefit from it's called the a daily mind medicine.
[00:35:33]By Taylor Welch. It's a S it's a daily podcast Monday through Friday. It's about, , three to seven minutes , depending on the episode and it's I love it just because it's this bite size basis of knowledge of somebody who has surpassed 10 folds, where I'm at now. And as , somebody who I can, somebody who I've invested in personally, Seeing him grow from where he's at to being almost worth, , a billion dollars in net worth and him, , giving those daily tips of not just only tactical things, but mindset things as well too.
[00:36:09]I don't see, I see everybody who's listening to this podcast could definitely benefit from it. So, , daily mind medicine on I think it's on Apple, iTunes, and all the other shows and things like that.
[00:36:20] Julie: [00:36:20] All right. And who doesn't love , little bites of knowledge that are manageable, that is not overwhelming and will often inspire us.
[00:36:30] So I wrote that down because that's not one of my regular podcasts, so I'm going to consume some of that daily mind medicine. And Kevin, can you let our listeners know how they can find you and learn more about you and yeah, no, absolutely.
[00:36:48]Kevin: [00:36:48] They can find me on most active on Instagram that they can find me at.
[00:36:52] It's Kevin, Joseph is just it. S Kevin, Joseph. And then, yeah, connect with me from there. Shoot me a DM. Let me know who to listen to the podcast. And then if also from there, if you were looking for more advertising tips, or if you wanted to work with me and my consulting agency love to talk. We have some free strategy sessions you just have, what has to go to work with Kevin j.com/appointment.
[00:37:14] That's going to be work with Kevin j.com/appointment.
[00:37:19] A big thank you for joining us today, everybody. And a huge shout out and gratitude to Kevin Joseph for joining us live in the spa hive today. You can find his contact details in our show notes, be sure to reach out and claim that free strategy call that will help you create a concise marketing plan and step-by-step tools to grow your business.
[00:37:50] We're so grateful that Kevin could join us today. And I'm grateful to you for joining us each week. Live here in the spa. If I've piqued your interest, even just a little bit about the spa hive. Good news. You can learn more over at our free Facebook community. That's right. Head on over to Facebook search spa hive, professional community, and join me my spa board and over 400 other spot hospitality and wellness professionals there.
[00:38:28] The community is always free chocked full of tips, tricks, and educational content to serve you. I look forward to seeing you again.